Brand Guidelines
Resources and guidelines for using the Kernel Service brand. Please use these assets consistently and don't modify them.
Logo
The Kernel Service logo consists of the icon mark and an optional wordmark. Use the full lockup where space permits; use the icon alone at small sizes or in constrained spaces.
Icon mark Kernel Service Icon mark Kernel Service Do
- Use the provided assets without modification
- Maintain clear space around the logo (min 50% of icon height)
- Use on white, light grey, or dark navy backgrounds
Don't
- Stretch, rotate, or distort the logo
- Change colours, add gradients, or apply effects
- Place on busy or low-contrast backgrounds
Colours
Our palette is clean and professional. Blue conveys trust and infrastructure; amber provides warmth for calls to action.
Brand Blue
#2563EB
Primary brand colour. Links, buttons, accents.
Brand Navy
#0F1729
Dark backgrounds, footer, contrast sections.
Brand Ice
#DBEAFE
Light backgrounds, badges, subtle fills.
Amber
#F59E0B
Primary CTA buttons, call-to-action elements.
Amber Dark
#D97706
CTA hover state.
Gray 900
#111827
Headings, primary text.
Gray 600
#4B5563
Body text, descriptions.
Gray 400
#9CA3AF
Secondary text, "Service" in wordmark.
Typography
Two typefaces cover all use cases: DM Sans for UI and content, JetBrains Mono for code and data.
DM Sans
Headings, body text, UI elements
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
JetBrains Mono
Code, data, technical content
const agent = new Kernel()
const agent = new Kernel()
